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THE CAMPAIGN

#itaffectsme

selfie + post-it + donation + share = #itaffectsme
On the 12th January 2016, Laura Darrall asked her friends and family to take a selfie with a post-it note on their foreheads saying '#itaffectsme', to show the universality of mental health, to share it on social media and then donate to a mental health charity of their choice. Soon this simple campaign began to go viral... 
The campaign reached 3.5million people around the world and was shortlisted for a Mind Media Award. Selfies were posted in America, Italy, Australia, Pakistan, Canada, Spain, the UK, New Zealand and many more countries. Holland even started their own thread called #hetraaktmijook!
People from all over the world have been in touch to say they are now speaking out, seeking help and that the campaign has given them hope.

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VIDEOS FROM THE CAMPAIGN...

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#itaffectsme #TimetoTalk
04:21
#ITAFFECTSME- Trailer
01:24
#ItAffectsMe: The Mini Doc
15:30
#ITAFFECTSME on Lorraine
01:07
#itaffectsme
01:23
#ItAffectsMe on the ITV London News
02:32
#ItAffectsMe on the ITV Lunchtime and Evening News
05:24
#ItAffectsMe: Thank You.
02:01
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CONTACT

"Mental illness has no prejudices about who it affects,
so we should have no prejudices about it."

For talks, hosting, advocacy, please contact Laura Darrall

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